Oops #2: Stretch Goals

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Stretch goals are widely defined as goals that are met only 10% of the time. Setting goals is not the problem; its understanding ‘why’ we set goals in the first place, and particularly when you only have a 10% chance of reaching them.  Aubrey C. Daniels discusses what happens to organizations that set stretch goals and what they can do differently to set goals that produce the best performance. (Length: 7:04)

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