Behavioral Assessments
ADI evaluates people, systems, and processes to identify performance gaps, behavioral barriers, and practical opportunities for measurable organizational improvement.
ADI helps organizations uncover the behavioral drivers behind performance, culture, safety, and engagement challenges. Through science-based assessments, surveys, and expert consultation, we turn findings into practical action plans leaders can use to improve accountability, strengthen culture, and create sustainable results across teams and systems.

Science-based assessments and consulting services that diagnose barriers, clarify priorities, and guide measurable organizational improvement.
ADI evaluates people, systems, and processes to identify performance gaps, behavioral barriers, and practical opportunities for measurable organizational improvement.
Objective safety culture, leadership, and systems surveys provide actionable insight that leaders can translate into targeted coaching and improvement plans.
ADI consultants help organizations apply behavioral science to culture, leadership, engagement, and safety challenges with structured, evidence-based guidance.
Culture assessments uncover the patterns, reinforcers, and system issues shaping employee behavior so organizations can build sustainable change roadmaps.
Leadership assessments and upward feedback reveal how leader behavior affects engagement, accountability, and performance across teams and departments.
Survey findings are converted into coaching action plans that help leaders move from insight to implementation with clear next steps.
ADI combines behavioral assessments, surveys, and expert consultation to help organizations understand why performance issues persist and what to do next. Rather than delivering reports that sit on a shelf, ADI translates findings into practical roadmaps, coaching priorities, and system-level recommendations that improve leadership effectiveness, employee engagement, safety performance, and organizational consistency.

See how organizations used behavioral science to improve culture, leadership, and performance.
Organizations partner with ADI for practical expertise grounded in behavioral science.
Over 45 years applying behavioral science to real business performance challenges.
Assessments and surveys are translated into coaching plans, not just reports.
Founded by Dr. Aubrey C. Daniels, a pioneer in performance management.
ADI supports organizations worldwide with scalable consulting, surveys, and training solutions.
Experienced behavioral experts guiding measurable organizational improvement.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
A behavioral consultation, as offered by ADI, is an expert-guided process that helps organizations identify the people, system, and process factors influencing performance. Using methods such as surveys, interviews, observations, and document review, ADI uncovers behavioral patterns, leadership gaps, and structural barriers. The result is a practical set of recommendations, coaching priorities, and implementation steps designed to improve culture, engagement, safety, and business outcomes.
Talk with ADI about your goals and assessment needs.
Sought out by CNN, CNBC, The New York Times, and The Washington Post for expert authority
Decades of proven consulting expertise
Verified client satisfaction and trust
Share your goals, challenges, and timeline, and our team will help you explore the right assessment or consulting approach.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.