Safety Leadership
ADI trains and coaches leaders to give clear direction, remove safety barriers, reinforce safe behaviors, and align organizational systems for sustained, measurable safety improvement.
Strengthen utility safety performance with consulting grounded in behavioral science, not generic compliance advice. Aubrey Daniels International helps leaders assess safety culture, improve safety systems, build behavior-based safety programs, and coach supervisors to reinforce safe work consistently. Our approach turns surveys, observations, training, and leadership feedback into practical actions that improve engagement and sustain measurable safety results.

Behavior-based consulting services that help utility leaders improve safety culture, systems, engagement, and frontline execution.
ADI trains and coaches leaders to give clear direction, remove safety barriers, reinforce safe behaviors, and align organizational systems for sustained, measurable safety improvement.
BBS Prime® and BBS Quick-Launch® use observations, real-time feedback, and positive reinforcement to build consistent safe behaviors across executives, supervisors, and frontline teams.
ADI combines surveys, site assessments, interviews, and behavioral roadmaps to replace blame-based reactions with proactive hazard identification, peer recognition, and systemic accountability.
Consultants analyze why existing safety tools are used inconsistently, then redesign contingencies so audits, checklists, leader tours, and observations generate real behavioral value.
Safety culture, safety systems, leadership, and BBS readiness assessments provide objective insight and translate findings directly into practical coaching action plans.
ADI’s safety workshops build practical leadership, coaching, feedback, and positive accountability skills, reinforced through implementation support rather than one-time awareness training.

ADI begins with surveys, interviews, observations, document review, and readiness assessments to understand how leaders, systems, and frontline practices currently influence safety behavior across the organization.
ADI supports safety and performance improvement across utilities, manufacturing, healthcare, facilities, and complex operational environments.
ADI brings behavioral science, practical implementation, and proven consulting depth to safety performance improvement.
Over 45 years applying behavioral science to business performance and sustainable culture change.
Methods are grounded in Applied Behavior Analysis and nearly a century of behavioral research.
Surveys and assessments become coaching action plans, not reports that sit unused.
ADI supports large-scale safety implementations for complex organizations and diverse industries worldwide.
Behavioral science leaders guiding sustainable safety improvement.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
Certified Utility Safety Professional Consulting Services help utility organizations strengthen safety performance through expert guidance, assessments, training, and leadership coaching. ADI’s approach focuses on the behavioral causes of safe and at-risk work, helping leaders reinforce critical behaviors, improve safety systems, and create conditions where employees actively participate in safety improvement.
Talk with ADI about your culture, systems, and leadership goals.
Recognized visibility in leadership and performance improvement.
Decades applying behavioral science to organizations.
Grounded in Applied Behavior Analysis research.
Share your safety goals, current challenges, and preferred timeline. ADI will help identify the right assessment, training, or consulting path for your organization.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.