Behavioral Assessments
ADI evaluates critical people, system, and process factors to uncover behavioral barriers, align actions with business goals, and identify practical opportunities for measurable performance improvement.
Gain clearer insight into workplace behavior with science-based behavioral assessment services designed for leaders, teams, and organizations. ADI helps identify performance barriers, engagement drivers, and system influences so you can make informed decisions, build targeted action plans, and create measurable, sustainable improvement across your business.

Science-based assessments and surveys that uncover behavioral patterns, leadership gaps, and improvement opportunities.
ADI evaluates critical people, system, and process factors to uncover behavioral barriers, align actions with business goals, and identify practical opportunities for measurable performance improvement.
Objective safety culture, systems, and readiness assessments reveal how leadership, processes, and reinforcement patterns influence safe performance and where targeted change will have the greatest impact.
Leadership, culture, pulse, and custom surveys give employees a voice, generate actionable feedback, and translate findings into coaching plans for stronger engagement and accountability.
Upward feedback and leadership assessments provide managers with an objective view of their impact, helping them strengthen coaching behaviors and improve team performance.
Culture assessments identify the behavioral patterns, incentives, and process issues shaping workplace norms so organizations can build a roadmap for sustainable change.
Readiness assessments determine whether your organization has the leadership support, systems, and behavioral conditions needed for successful implementation of improvement initiatives.
ADI's behavioral assessment services go beyond surface-level reporting by identifying why people behave the way they do within your systems, processes, and culture. Using proven behavioral science, ADI delivers objective findings that help leaders prioritize improvements, strengthen accountability, and build targeted action plans that support better engagement, safer performance, and long-term business results.

See how science-based assessments helped organizations improve culture, leadership, and measurable performance.
Organizations rely on ADI for objective insight and practical behavior-based improvement strategies.
Over 45 years applying behavioral science to solve complex workplace performance challenges.
Assessments are grounded in behavior analysis research, not generic personality-based assumptions.
Findings are translated into coaching and implementation plans leaders can actually use.
ADI supports organizations worldwide with scalable surveys, assessments, and consulting expertise.
Experienced behavioral experts guiding measurable organizational improvement.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
Examples of behavioral assessments include workplace culture assessments, leadership assessments, upward feedback surveys, safety culture assessments, readiness assessments, and custom employee surveys. These tools evaluate how people, systems, and processes influence behavior on the job. ADI uses these assessments to identify performance barriers, engagement drivers, and improvement opportunities, then translates the findings into practical coaching and action plans.
Speak with ADI about the right evaluation approach for your organization.
Sought out by CNN, CNBC, The New York Times, and The Washington Post for expert authority
Longstanding expertise in behavioral performance improvement.
Behavior analysis-driven methods for measurable results.
Tell ADI about your goals, challenges, and team needs, and we'll help you explore the right assessment or survey solution.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.