Employee Engagement
ADI helps leaders build the conditions for discretionary effort by identifying engagement drivers, removing barriers, and coaching managers to reinforce behaviors that improve commitment, retention, and performance.
ADI helps organizations strengthen employee engagement and lead change with a practical, behavior-based approach. Through assessments, leadership development, coaching, and culture alignment, we help leaders build trust, reduce resistance, and create the conditions for sustained performance improvement across teams, departments, and enterprise-wide initiatives.

Science-based consulting, training, and assessment services that improve engagement, leadership effectiveness, and sustainable organizational change.
ADI helps leaders build the conditions for discretionary effort by identifying engagement drivers, removing barriers, and coaching managers to reinforce behaviors that improve commitment, retention, and performance.
Organizational culture change consulting diagnoses the behaviors, systems, and processes shaping workplace culture, then creates a practical roadmap to align daily actions with strategic goals.
Leadership training and development equips managers with behavior-based coaching skills, upward feedback insights, and practical tools to guide teams through change and sustain results.
Science-based workplace surveys give employees a voice, uncover engagement barriers, and provide leaders with actionable feedback that can be translated into targeted coaching plans.
Behavioral assessments analyze people, systems, and processes to identify what supports or undermines performance, engagement, and successful organizational change.
ADI workshops teach the science of behavior and practical leadership methods that help organizations improve collaboration, accountability, and change adoption at every level.

ADI begins by evaluating employee perceptions, leadership behaviors, and organizational systems through surveys, interviews, and assessments. This establishes a clear baseline for engagement levels, change readiness, and the behavioral patterns influencing performance.
See how organizations use ADI's behavioral science to improve engagement, leadership, and lasting performance.
Organizations partner with ADI for practical, measurable change grounded in behavioral science.
Over 45 years applying behavioral science to improve engagement, leadership, and organizational performance.
ADI uses evidence-based methods rooted in behavior analysis, not generic motivational theory.
Surveys and assessments are translated into coaching plans leaders can apply immediately.
ADI aligns systems, processes, and leadership behaviors so improvements last beyond initial rollout.
Experienced experts in behavioral performance improvement.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
The 5 C's of employee engagement are commonly described as clarity, connection, contribution, credibility, and career growth. Together, they reflect what employees need to stay committed and perform at a high level. ADI helps organizations strengthen these areas by improving leadership behaviors, feedback systems, recognition practices, and workplace processes that influence daily motivation and discretionary effort.
Talk with our team about your engagement and culture goals.
Sought out by CNN, CNBC, The New York Times, and The Washington Post for expert authority
Longstanding expertise in behavior-based consulting.
Strong early client review signal.
Share your goals, challenges, or upcoming initiative, and ADI will help you explore the right consulting, assessment, or training approach.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.