Leadership Training
Develop leaders with behavioral science tools, upward feedback, coaching skills, and structured programs that turn people leadership into a measurable organizational competency.
Accelerate leadership effectiveness with behavior-based executive coaching and development grounded in the science of behavior. Aubrey Daniels International helps executives, managers, and teams translate insight into measurable performance improvement through assessments, coaching, workshops, and practical reinforcement strategies built for long-term sustainability across complex organizations.

Science-based coaching, assessments, workshops, and consulting designed to strengthen leadership behavior and organizational performance.
Develop leaders with behavioral science tools, upward feedback, coaching skills, and structured programs that turn people leadership into a measurable organizational competency.
Equip leaders to apply positive reinforcement, meaningful feedback, and behavior-based coaching methods that improve engagement, accountability, and day-to-day performance.
Offer practical leadership workshops, including Bringing Out the Best in People and Behavioral Leadership Training, delivered online or at client locations.
Help leaders identify how their own behaviors shape discretionary effort, then build systems that foster commitment, enthusiasm, and sustained contribution.
Use leadership surveys, custom assessments, and objective feedback tools to diagnose behavior patterns and translate findings into coaching action plans.
Align leadership behaviors, performance metrics, communication, and reinforcement systems to create a sustainable high-performance coaching culture.

We begin with leadership assessments, upward feedback surveys, and organizational diagnostics to understand how current behaviors, systems, and processes support or undermine performance, engagement, and strategic execution.
Organizations across industries rely on ADI to improve leadership behavior, engagement, safety, and performance.
ADI brings proven behavioral science to leadership challenges that require measurable, sustainable change.
Over 45 years applying behavioral science to business performance and leadership development.
Methods are grounded in Applied Behavior Analysis and nearly a century of research.
Coaching plans connect leadership behavior directly to performance, engagement, and business outcomes.
ADI supports complex organizations worldwide with scalable consulting, training, surveys, and coaching.
Behavioral science leaders helping organizations achieve sustainable performance improvement.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
Peak performance executive coaching helps leaders identify the specific behaviors that drive stronger results, then builds the skills and systems needed to repeat those behaviors consistently. ADI’s approach is grounded in behavioral science, using assessments, feedback, coaching, and positive reinforcement to improve leadership impact, employee engagement, accountability, and measurable business performance.
Speak with ADI about your organization’s leadership goals.
Recognized for visible industry thought leadership.
Decades applying behavioral science to performance.
Trusted by organizations across diverse industries.
Share your leadership development goals, and Aubrey Daniels International will help identify the right coaching, assessment, workshop, or consulting path for your organization.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.