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Expert Strategic Consulting, Operational Planning & Leadership Coaching

Turn strategy into measurable performance with behavior-based consulting, operational planning, and leadership coaching from ADI. Grounded in the science of behavior and refined over 45+ years, our approach helps leaders align systems, motivate discretionary effort, improve execution, and sustain change across complex organizations.

Executive leadership team reviewing operational strategy

Our Strategic Consulting Services

Behavior-based consulting, planning, coaching, and assessment solutions designed to improve performance and sustain organizational change.

Organizational Solutions

ADI helps leaders build coaching cultures using measurable, repeatable behavioral methods that align daily actions with business goals and support steady, high-performance execution.

Leadership Development

Leadership programs translate behavioral science into practical coaching skills, upward feedback, performance conversations, and change-management methods leaders can apply immediately.

Culture Change

ADI diagnoses reinforced behavior patterns, realigns systems and processes, and builds behavioral roadmaps that help organizations shift culture sustainably.

Employee Engagement

Engagement consulting helps leaders cultivate discretionary effort by identifying behavioral barriers, strengthening accountability, and creating conditions where employees contribute their best.

Surveys

Science-based leadership, safety culture, and custom surveys give employees a voice and convert feedback into actionable coaching plans.

Assessments

Behavioral assessments evaluate people, systems, processes, and leadership practices to uncover performance gaps and prioritize improvement opportunities.

Consultant mapping leadership and performance strategy

Our Behavior-Based Consulting Process

Assess Current Performance Drivers

ADI begins with surveys, assessments, interviews, and observation to identify the behaviors, systems, and consequences currently shaping performance across leadership, teams, and operations.

Build a Behavioral Roadmap

Develop Leaders and Coaches

Align Systems and Execution

Measure and Sustain Improvement

Trusted Worldwide

Client Success

Organizations across industries use ADI’s behavioral science approach to improve performance, safety, culture, and engagement.

"The consultants we work with at ADI are practical and pragmatic. Our consultants get to know us—they invest time and effort to understand our business environment and provide pertinent guidance on how to shape culture."

Rich Gold

"We are achieving better numbers than we've ever achieved before. Our accuracy is higher. Our accidents are going down. Our costs are lower than they've ever been, and we're setting new records on throughput activity and accuracy."

VP Logistics

"There is no question that it's a more engaged workforce. And in some cases, it has been really dramatic."

Mark Manion

"The change was astronomical. The improvement we've had has been miraculous."

Manager of customer service operations

"The consultants we work with at ADI are practical and pragmatic. Our consultants get to know us—they invest time and effort to understand our business environment and provide pertinent guidance on how to shape culture."

Rich Gold

"We are achieving better numbers than we've ever achieved before. Our accuracy is higher. Our accidents are going down. Our costs are lower than they've ever been, and we're setting new records on throughput activity and accuracy."

VP Logistics

"There is no question that it's a more engaged workforce. And in some cases, it has been really dramatic."

Mark Manion

"The change was astronomical. The improvement we've had has been miraculous."

Manager of customer service operations

"The consultants we work with at ADI are practical and pragmatic. Our consultants get to know us—they invest time and effort to understand our business environment and provide pertinent guidance on how to shape culture."

Rich Gold

"We are achieving better numbers than we've ever achieved before. Our accuracy is higher. Our accidents are going down. Our costs are lower than they've ever been, and we're setting new records on throughput activity and accuracy."

VP Logistics

"There is no question that it's a more engaged workforce. And in some cases, it has been really dramatic."

Mark Manion

"The change was astronomical. The improvement we've had has been miraculous."

Manager of customer service operations
The ADI Difference

Why Choose Aubrey Daniels International?

ADI helps organizations create measurable, sustainable performance improvement through proven behavioral science.

45+ Years

Over 45 years applying behavioral science to real business performance challenges worldwide.

Science-Based

Solutions are grounded in Applied Behavior Analysis and nearly a century of research.

Measurable Results

ADI focuses on observable behavior, clear metrics, and sustainable bottom-line improvement.

Global Reach

Consulting, workshops, surveys, and coaching support complex organizations across diverse industries.

Meet ADI Leadership

Behavioral science experts guiding sustainable organizational performance improvement.

Portrait of Dr. Aubrey C. Daniels, Founder of Aubrey Daniels International

Dr. Aubrey C. Daniels

Founder

Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.

Portrait of Judy Agnew, Senior Vice President at Aubrey Daniels International

Judy Agnew

Senior Vice President

Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

Portrait of Tom Spencer, Ph.D., President and Chief Executive Officer at Aubrey Daniels International

Tom Spencer, Ph.D.

President and Chief Executive Officer

Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Portrait of David Uhl, Senior Vice President of Consulting Services at Aubrey Daniels International

David Uhl

Senior Vice President of Consulting Services

David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Portrait of Bart Sevin, Ph.D., Vice President at Aubrey Daniels International

Bart Sevin, Ph.D.

Vice President

Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.

Frequently Asked Questions

What does a strategic consultant do?

A strategic consultant helps leaders clarify goals, diagnose barriers, prioritize initiatives, and create practical plans for execution. ADI adds a behavioral-science lens, identifying the specific behaviors, systems, consequences, and leadership practices that influence performance. The result is not just a strategic plan, but an actionable roadmap leaders can coach, measure, and sustain.

How does ADI approach operational planning?

What makes ADI’s leadership coaching different?

Who benefits most from strategic consulting and leadership coaching?

Does ADI provide surveys and assessments before consulting begins?

How long does a consulting engagement typically take?

Can ADI train internal leaders to sustain improvements?

How is success measured in ADI consulting engagements?

Still Have Consulting Questions?

Talk with ADI about your leadership and performance goals.

Recognized Expertise

Awards and Recognition

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Elite Media Presence

Recognized visibility in business performance thought leadership.

45 plus years experience trust badge

45+ Years Experience

Decades applying behavioral science to organizations.

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5-Star Rated

Positive client feedback on Google Business Profile.

Ready to Accelerate Business Performance?

Share your goals, challenges, and timeline. ADI will help identify the right consulting, planning, assessment, or leadership coaching path for your organization.

Contact Us Today

For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.