Leadership Coaching
Develop sales managers who can coach consistently, reinforce high-value behaviors, and improve team performance using practical behavioral leadership methods grounded in measurable outcomes.
Help your financial services sales managers lead with more consistency, accountability, and measurable performance improvement. ADI applies behavioral science to strengthen coaching conversations, reinforce the right sales behaviors, and build manager habits that support stronger pipelines, better advisor performance, and sustainable results in highly regulated, relationship-driven financial environments.

Behavior-based coaching, assessments, training, and consulting tailored to financial services sales leadership needs.
Develop sales managers who can coach consistently, reinforce high-value behaviors, and improve team performance using practical behavioral leadership methods grounded in measurable outcomes.
Use surveys and assessments to identify coaching gaps, leadership blind spots, and behavioral barriers that affect advisor productivity, engagement, and accountability.
Equip managers with structured coaching skills, feedback techniques, and behavior-based leadership tools they can apply in real sales conversations and performance reviews.
Align manager behaviors, incentives, and team expectations to support a coaching culture that improves sales execution without sacrificing trust or long-term retention.
Help leaders create an environment where advisors and sales teams contribute more discretionary effort, stay engaged, and respond positively to coaching.
Support broader sales leadership improvement with consulting that connects manager coaching practices to systems, processes, and business performance goals.
ADI helps financial services organizations turn sales management into a repeatable coaching discipline. Instead of relying on personality or intuition alone, we help managers use clear behavioral methods to improve accountability, advisor development, and performance conversations. The result is stronger leadership consistency, better reinforcement of desired sales behaviors, and sustainable gains in productivity, engagement, and business results.

See how organizations use ADI to strengthen leadership, coaching, and measurable business performance.
ADI brings proven behavioral science to leadership and performance improvement.
Over 45 years applying behavioral science to improve leadership performance and coaching effectiveness.
ADI serves financial services organizations where trust, accountability, and consistent manager behavior directly affect results.
Coaching strategies are grounded in behavior analysis, not generic motivational advice or theory.
ADI aligns people, systems, and reinforcement practices to support lasting sales leadership improvement.
Experienced behavioral experts guiding leadership improvement.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
Sales manager coaching for financial services focuses on improving how managers guide, reinforce, and develop advisor or sales team performance. ADI uses behavioral science to help managers deliver clearer expectations, stronger feedback, and more consistent accountability. This approach supports better pipeline management, stronger client-facing behaviors, and improved team performance in relationship-driven financial environments.
Speak with ADI about your managers, goals, and leadership challenges.
Sought out by CNN, CNBC, The New York Times, and The Washington Post for expert authority
Longstanding leadership performance expertise.
Strong verified client satisfaction.
Share your goals, leadership challenges, and team structure. ADI will help you explore the right coaching, assessment, and training approach for your financial services organization.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.