Safety Leadership
ADI trains and coaches leaders to create proactively safe workplaces through behavioral science, meaningful feedback, system alignment, and follow-up coaching that supports measurable improvement.
ADI helps organizations strengthen workplace safety, leadership, and employee engagement through behavior-based consulting. From assessments and culture change to training and system optimization, our team builds practical strategies that reduce risk, improve accountability, and create safer, more sustainable performance across every level of your organization.

Behavior-based consulting, assessments, training, and culture improvement services tailored to strengthen workplace safety performance.
ADI trains and coaches leaders to create proactively safe workplaces through behavioral science, meaningful feedback, system alignment, and follow-up coaching that supports measurable improvement.
This service evaluates current culture through surveys, interviews, and site assessments, then builds a behavioral roadmap that replaces blame-driven habits with proactive accountability and safer daily practices.
ADI implements science-based BBS programs using observations, real-time feedback, and positive reinforcement to build consistent safe behaviors across executives, supervisors, and frontline teams.
Workshops equip leaders, supervisors, and employees with practical safety skills, coaching methods, and behavioral tools they can apply immediately on the job.
ADI analyzes why safety systems are used inconsistently and redesigns processes, incentives, and routines so audits, meetings, and observations drive meaningful action.
Independent surveys and assessments provide an objective view of safety culture, leadership effectiveness, and system readiness, then translate findings into actionable coaching plans.

We begin with surveys, interviews, observations, and document reviews to understand your current safety culture, leadership behaviors, and system effectiveness. This creates a clear baseline for improvement and identifies the behavioral patterns influencing risk, engagement, and accountability.
See how organizations improve safety performance, leadership, and culture with ADI's behavior-based consulting.
ADI combines behavioral science expertise with practical consulting that helps organizations create lasting safety improvement.
Over 45 years applying behavioral science to workplace safety and organizational performance improvement.
Our methods are grounded in behavior analysis, not generic awareness programs or one-size-fits-all advice.
Assessments and surveys translate directly into coaching plans, system changes, and measurable next steps.
We equip leaders at every level to reinforce safe behavior and sustain long-term cultural change.
Experienced behavioral experts guiding safer workplaces.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
A safety consultant evaluates how an organization manages workplace risk and helps improve the behaviors, systems, and leadership practices that affect safety performance. This can include assessments, safety culture surveys, training, coaching, incident learning support, and recommendations for strengthening accountability, communication, and hazard prevention across all levels of the organization.
Talk with our team about your goals and challenges.
Sought out by CNN, CNBC, The New York Times, and The Washington Post for expert authority
Longstanding expertise in behavior-based consulting.
Strong client satisfaction on Google.
Share your organization's goals, challenges, and timeline, and our team will help you explore the right consulting approach.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.