Safety Culture Change
ADI evaluates current behaviors, systems, and leadership practices, then builds a behavioral roadmap that helps oil and gas organizations replace reactive safety habits with proactive, sustainable performance.
ADI helps oil and gas organizations strengthen safety culture, leadership, and frontline engagement through behavioral science. From field operations to plant environments, our consultants identify why safe systems break down in practice and build practical strategies that improve consistency, accountability, and long-term performance across high-risk operations.

Behavior-based consulting, assessments, training, and culture improvement solutions for safer, more consistent oil and gas operations.
ADI evaluates current behaviors, systems, and leadership practices, then builds a behavioral roadmap that helps oil and gas organizations replace reactive safety habits with proactive, sustainable performance.
This consulting service equips leaders to give clear direction, reinforce safe behaviors, remove barriers, and align systems so safety expectations are consistently carried out across crews and sites.
ADI implements science-based BBS programs using observations, feedback, and positive reinforcement to strengthen safe behaviors at every level, from executives and supervisors to frontline personnel.
Independent surveys and assessments reveal gaps in safety culture, leadership, and system execution, giving oil and gas organizations actionable findings that translate directly into coaching and improvement plans.
Workshops and leadership training develop practical coaching, feedback, and accountability skills so teams can apply safety principles immediately in demanding operational environments.
ADI analyzes why existing safety systems are used inconsistently, then redesigns reinforcing conditions so audits, observations, meetings, and risk assessments produce meaningful results.

We begin with surveys, interviews, observations, and document review to understand how safety culture, leadership, and systems are functioning across your oil and gas operation, from field crews to site leadership.
See how organizations improve safety performance through ADI's science-based consulting and leadership support.
ADI brings behavioral science and practical consulting together to improve safety where execution matters most.
Over 45 years applying behavioral science to improve safety and performance in complex organizations.
Our methods use proven behavior analysis to address real risk patterns in high-hazard oil and gas work.
Surveys and assessments translate directly into coaching plans, system changes, and measurable improvement priorities.
We help leaders shape safer field and site behaviors through reinforcement, feedback, and accountability.
Experienced behavioral experts guiding lasting safety improvement.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
Safety consulting for oil and gas typically includes safety culture assessments, leadership coaching, behavior-based safety implementation, system reviews, training, and follow-up support. ADI focuses on how people, processes, and reinforcing conditions interact, helping organizations improve hazard recognition, leadership behaviors, accountability, and the consistent execution of existing safety systems across operations.
Talk with ADI about your goals, risks, and improvement priorities.
Sought out by CNN, CNBC, The New York Times, and The Washington Post for expert authority
Long-standing behavioral consulting expertise
Positive verified client feedback
Share your operational challenges, safety goals, and timeline. Our team will help you explore the right consulting, assessment, or training approach for your organization.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.