Safety Leadership
ADI trains and coaches leaders at every level to improve feedback, reinforcement, accountability, and system alignment so safety becomes proactive, measurable, and sustainable.
ADI helps organizations strengthen safety culture, leadership, and systems through behavior-based consulting grounded in decades of applied science. From global survey deployment across 26 countries to coaching leaders on sustainable execution, our team turns safety goals into measurable, lasting performance improvements across complex operations.

Behavior-based consulting, assessments, training, and culture change solutions for safer, more consistent organizational performance.
ADI trains and coaches leaders at every level to improve feedback, reinforcement, accountability, and system alignment so safety becomes proactive, measurable, and sustainable.
This service assesses current behaviors, identifies cultural barriers, and builds a behavioral roadmap that helps organizations replace blame and reactivity with trust, learning, and consistent safe performance.
ADI implements science-based BBS programs using observations, feedback, and positive reinforcement to strengthen safe behaviors across executives, supervisors, and frontline teams.
Independent assessments evaluate safety culture, systems, and readiness, giving organizations actionable findings that translate directly into coaching priorities and improvement plans.
Workshops and leadership training build practical skills in coaching, hazard recognition, positive accountability, and behavioral analysis for immediate workplace application.
ADI helps organizations operationalize Human and Organizational Performance principles by reducing blame, understanding context, and turning incident learning into lasting improvement.

We begin with surveys, interviews, observations, and system reviews to understand how safety culture, leadership behaviors, and operational processes are performing across your organization.
Organizations across industries rely on ADI for measurable, sustainable safety and performance improvement.
ADI combines behavioral science expertise with practical consulting that helps organizations improve safety performance in lasting ways.
Over 45 years applying behavioral science to safety, leadership, and organizational performance improvement.
Supports multinational organizations with scalable consulting, including surveys deployed across 26 countries and 12 languages.
Recommendations are grounded in applied behavior analysis, not generic compliance-only consulting approaches.
Assessments and surveys translate into coaching plans, system changes, and measurable execution improvements.
Experienced behavioral science leaders guiding measurable change.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
A global management consultant helps organizations improve performance across multiple sites, regions, or countries by analyzing systems, leadership practices, culture, and execution. In safety management, that can include assessments, surveys, leadership coaching, training, and implementation planning. The goal is to create consistent standards, stronger accountability, and measurable improvement across complex operations while adapting recommendations to each organization's structure and workforce.
Talk with ADI about your goals, sites, and consulting needs.
Sought out by CNN, CNBC, The New York Times, and The Washington Post for expert authority
Longstanding expertise in behavior-based consulting.
Supports multilingual, multinational assessment delivery.
Share your safety goals, organizational challenges, and timeline. ADI will help you explore the right consulting, assessment, training, or culture change solution.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.