Safety Systems
ADI analyzes why existing safety tools are used inconsistently, then redesigns competing contingencies so pre-task assessments, near-miss reporting, audits, and leader interactions produce meaningful behavior change.
ADI helps transportation and warehousing organizations turn safety from a compliance activity into a sustained pattern of safe behavior. Through behavioral science, surveys, assessments, leadership coaching, and practical training, Aubrey Daniels International identifies what reinforces risk, aligns systems with safe performance, and equips leaders to build trust, engagement, and measurable safety improvement across every level of the operation.

Behavioral-science consulting that strengthens safety leadership, systems, engagement, and frontline execution across transportation operations.
ADI analyzes why existing safety tools are used inconsistently, then redesigns competing contingencies so pre-task assessments, near-miss reporting, audits, and leader interactions produce meaningful behavior change.
Objective surveys and assessments evaluate safety culture, leadership, readiness, and systems, translating findings into practical coaching action plans for targeted improvement across transportation teams.
ADI diagnoses repeated behavior patterns, identifies system influences, and builds a behavioral roadmap that replaces blame and reactive management with proactive hazard recognition and accountability.
This service helps leaders earn discretionary safety effort through trust, positive reinforcement, mutual respect, and learning-focused incident response instead of discipline-driven compliance.
ADI’s BBS methodology uses observations, real-time feedback, and positive reinforcement to strengthen safe behaviors across executives, managers, supervisors, and frontline transportation employees.
Workshops build practical safety leadership, coaching, behavioral analysis, and positive accountability skills, reinforced through implementation support tailored to each organization’s maturity level.

ADI begins with surveys, interviews, observations, and document review to understand how transportation safety practices are actually performed, where risk is reinforced, and which leadership or system conditions shape day-to-day behavior.
ADI has helped major organizations strengthen safety, engagement, leadership, and measurable performance across diverse industries.
ADI brings proven behavioral science to the complex human side of transportation safety.
Over 45 years applying behavioral science to business performance and sustainable safety improvement.
Methods are grounded in behavior analysis, not slogans, trends, or one-time awareness campaigns.
Survey tools and consulting experience support large-scale implementations across complex, multi-site operations.
Assessments become coaching roadmaps, training plans, and system changes leaders can implement.
Behavioral science leaders guiding sustainable safety performance.
Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.
Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

President and Chief Executive Officer
Tom Spencer joined Aubrey Daniels International in 2000, initially serving as Director of Strategy Integration and Chief Operating Officer. For more than 36 years, Tom has provided consulting services in areas such as instructional and performance systems, behavioral process design and improvement, leadership development, and strategy integration and implementation. Tom's approach to consulting is pragmatic and grounded in the science of behavior, creating positive change in management practices, organizational systems, and critical business results. Tom earned a doctorate in psychology (behavior analysis) from West Virginia University and a master's degree in applied behavior analysis from Northeastern University.

Senior Vice President of Consulting Services
David Uhl is a results-driven leader who helps clients in aerospace, energy, mining, manufacturing, healthcare, financial services, and customer care maximize the Discretionary Effort of their employees. With more than 34 years of experience, David is a seasoned executive coach, change leader and master facilitator who is adept at applying behavioral science technology to accelerate and sustain organizational change and performance improvement. David is a frequent conference presenter, invited to deliver sessions that address leadership and organizational challenges, particularly those that relate to high-hazard environments or the rapid execution of organizational change.

Vice President
Specializing in performance and systems analysis and the development of behavior-based implementation strategies, Bart Sevin helps clients create long-term organizational change. As a highly trained and experienced Board Certified Behavior Analyst, Bart helps organizations examine systems, processes, and people strategies to ensure that their motivational initiatives are aligned to promote business success and drive their desired outcomes. Bart works with clients from a variety of business sectors, including Manufacturing, Energy, Banking, Heavy Construction, Automotive Financial Services, and Insurance. Bart received his Ph.D. and M.S. in behavioral psychology from Auburn University.
A transportation safety consultant helps organizations identify why safety practices succeed or fail in daily operations. ADI focuses on the behavioral and system factors behind risk, including leadership habits, reinforcement patterns, production pressures, and inconsistent use of safety tools. The goal is to create repeatable safe behaviors, stronger accountability, and measurable improvement across drivers, supervisors, managers, and executives.
Talk with ADI about your transportation safety challenges.
Recognized visibility in behavioral business expertise.
Decades applying behavior science to performance.
Known for science-based performance improvement methods.
Share your safety goals, operational challenges, or assessment needs, and ADI will help identify the right consulting, training, or coaching path forward.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.